This case study looks at SABMiller’s initiative “4e, Camino al Progreso” which aims to improve the quality of life of the “tenderos” (community references and opinion leaders) by offering business training and outreach to 'tender' communities. It describes the company's “4e methodology” strategy which has 4 stages and 3 components where FUNDES carries out the training for Tenderos in six countries; and it outlines the results and lessons learned from the programme.