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Publication database

This database contains a diverse range of more than 2,000 publications about inclusive business and relating topics, such as impact investing, microfinance and market systems approaches. You will find not only reports but also market intelligence, case studies, tools and videos that touch upon of several sectors and regions.

The diverse range of publications in this database all relate to inclusive business - meaning business models that engage base of the pyramid (BoP) consumers, suppliers, entrepreneurs and/or employees in low income and/or emerging markets.

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Database: Publications

Displaying 1 - 1 of 1

In 2012, Aseguradora Rural registered the first approved health microinsurance product in Guatemala, sold through its partner, a large, trusted bank network. As highlighted in Case Brief #1, it has been able to leverage clients´ trust in the bank to grow quickly. Now it is tackling the challenge of ensuring understanding and use of the product on an equally large scale.

PublisherThe ILO's Impact Insurance Facility
Publish Date
AuthorA. Merry, L. Gontijo Gonçalves, M. Solana
LanguageEnglish
Region/CountryLatin America and the Caribbean
Guatemala
IB Topics: BoP as customer
No