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Publication database

This database contains a diverse range of more than 2,000 publications about inclusive business and relating topics, such as impact investing, microfinance and market systems approaches. You will find not only reports but also market intelligence, case studies, tools and videos that touch upon of several sectors and regions.

The diverse range of publications in this database all relate to inclusive business - meaning business models that engage base of the pyramid (BoP) consumers, suppliers, entrepreneurs and/or employees in low income and/or emerging markets.

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Database: Publications

Displaying 1 - 1 of 1
7 Lessons on a Partnership for Nutrition Between Mars Edge and Bill & Melinda Gates Foundation
19

Between November 2018 and November 2019, Gates Foundation and Mars Edge discussed collaboration opportunities to accelerate the urban go-to-market strategy of Mars Edge’s nutritious savory snack GoMo™, specifically designed to help address nutritional deficiencies of 6-18 year olds in India, with a focus on reaching low-income consumers. The Growth for Growth (G4G) network of service providers set up by the Foundation’s PSP program co-designed this strategy to reach lower-income urban areas. In December 2019, the PSP approved a grant to assess and adapt the model during a market test. As part of the grant, the collaboration between G4G and Mars then continued until December 2020. This case study aims to share the lessons learned throughout this journey, in terms of public-private collaboration and innovation process.

PublisherHystra, ThinkPlace, Growth For Growth
Publish Date
AuthorA. Roy, L. Klarsfeld McGrath, W. Ye
LanguageEnglish
Region/CountrySouth Asia
India
IB Topics: BoP as customer, Innovation, Last mile distribution, Partnerships
SectorAgriculture or Food
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