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Publication database

This database contains a diverse range of more than 2,000 publications about inclusive business and relating topics, such as impact investing, microfinance and market systems approaches. You will find not only reports but also market intelligence, case studies, tools and videos that touch upon of several sectors and regions.

The diverse range of publications in this database all relate to inclusive business - meaning business models that engage base of the pyramid (BoP) consumers, suppliers, entrepreneurs and/or employees in low income and/or emerging markets.

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Database: Publications

Displaying 1 - 2 of 2
Pampers and UNICEF Part 1: Developing the Campaign
7

This case study reviews the Procter & Gamble and United Nations’ Children’s Fund (UNICEF) collaborative marketing campaign which aimed to help eliminate maternal and neonatal tetanus (MNT). It looks at the executional challenges that arise from the fundamental differences between the organisations involved, and the challenges of tackling MNT on the ground.

Publisher
Publish Date
AuthorC. Dolan, L. Scott, M. Johnstone-Louis
LanguageEnglish
Region/CountryGlobal
IB Topics: Corporates in Inclusive Business, Partnerships
SectorHealth
No
Case Study: Pampers and UNICEF Part 2: Delivering the vaccine
20

This case study is the second part of the study into Procter & Gamble and the United Nations’ Children’s Fund (UNICEF) collaboration to tackle maternal and neonatal tetanus (MNT). It looks at the successes and challenges of the campaign, and how the barriers were overcome.

Publisher
Publish Date
AuthorC. Dolan, C. Ryus, L. Scott, M. Johnstone-Louis
LanguageEnglish
Region/CountryGlobal
IB Topics: Corporates in Inclusive Business, Partnerships
SectorHealth
No