Publication database

Why are so few organizations selling beneficial products at the base of the pyramid (BoP) successful? Based on a multiyear field research program conducted in 25 countries, we argue that having a specific mindset about BoP customers is consequential to an organization’s success. Many organizations start with the assumption that BoP customers lack money, knowledge, and jobs. By contrast, successful organizations start from the assumption that customers can and will pay if they are provided with a satisfactory solution to their needs and are reassured about the level of risk involved. We detail the different practices that follow from this mindset change in the areas of value proposition, communication, and distribution.

As is the case elsewhere, in Africa, many people depend entirely on food systems for employment and incomes as well. For these reasons, building resilient and sustainable food systems is crucial to ensuring sustainable economies and achieving the Sustainable Development Goals (SDGs) and Agenda 2063 Goals. However, Africa remains food insecure, accounting for 256 million of the world’s 795 million people suffering from hunger. Against this challenge, this 2021 African Agriculture Status Report (AASR21) provides evidence and insights on the prospects of achieving resilience and sustainability in Africa’s food systems.

‘Two Hands to Heal’ explores how healthcare inclusive businesses have collaborated with governments to respond to the global COVID-19 crisis and beyond. The report discusses challenges when collaborating with governments, identifies lessons learned from health inclusive businesses and offers recommendations to governments and donors on how to foster and improve collaboration.

This report offers practical guidance to last mile distribution (LMD) companies seeking digital solutions that can help them to scale up their activities. It focusses on five key areas that will enable them to better engage with digital solution providers: understanding how LMDs can benefit from digitalisation, improving accessibility, financing IT, understanding how to integrate different digital solutions, and helping digital service providers to enter new markets.