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Publication database

This database contains a diverse range of more than 2,000 publications about inclusive business and relating topics, such as impact investing, microfinance and market systems approaches. You will find not only reports but also market intelligence, case studies, tools and videos that touch upon of several sectors and regions.

The diverse range of publications in this database all relate to inclusive business - meaning business models that engage base of the pyramid (BoP) consumers, suppliers, entrepreneurs and/or employees in low income and/or emerging markets.

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Database: Publications

Displaying 1 - 1 of 1

This report – supported by the Bill & Melinda Gates Foundation – relies on case studies drawn from the health sector to provide a better understanding of female sales forces. When are women direct sales forces be best-placed to reach low-income (women) consumers and why? How much income can women sales agents truly hope to make from these models?  What practical requirements and best practices can help make these models successful?

PublisherHystra
Publish Date
AuthorA. Magand, L. Berthault, L. Klarsfeld McGrath
LanguageEnglish
No