Publication database

This case study showcases alcoholic beverages company, SABMiller, which joined the Business Call to Action with an initiative to develop and improve local supply chains for barley, a key ingredient for the company’s products, in Rajasthan, India. It outlines the company's goals which include establishing centres throughout key barley-growing regions to provide farmers with certified seeds, agricultural skills training, and technical assistance; and it outlines how the business model works; the business and development impacts to date; and the key success factors.

This case study focuses on Begeli Ltd, a Georgian commercial company, which sells and promotes local organic products and its founder, the Fruit and Vegetable Ltd and Biological Farming Association Elkana, a Georgian non-governmental organization. Begeli serves as a direct marketing and distribution channel for Elkana members, helping them gain access to markets, get involved in more efficient supply chains, obtain knowledge of organic production and to enhance their revenue potential. The report describes the local background and context, the business model, market constraints and strategies, its relationships, achievements and challenges. and it gives a future outlook.

This case study showcases multi-national company, Cadbury, which joined the Business Call to Action with commitments to the Cadbury Cocoa Partnership which encourages the development of thriving cocoa communities in Africa, Southeast Asia, and the Caribbean. It outlines the partnership goals which include addressing the key issues affecting the cocoa sector e.g. child labour; and it discusses how the business model works; the business and development impacts to date; and the key success factors.

This case study focuses on Reuters Market Light (RML), which offers a highly customised and localised agricultural information service. Using a subscription economy model, RML provides information services such as weather forecasts, crop advisory, proximate market data and crop prices, and relevant policy and national and international news via mobile phone-based Short Message Service (SMS) primarily aimed at farmers. The report describes the context, the business model, constraints and solutions, important actors and results of the model.

This case study showcases multi-national media company, Thomson Reuters, which joined the Business Call to Actionits initiative 'Reuters Market Light', a news and advisory service for farmers, that leverages the company’s core business to reduce poverty and hunger among India’s rural farmers and promote sustainable economic growth in the agricultural sector. It outlines how the initiative works; the business and development impacts to date; and the key success factors.

This brief reviews CARE's achievements in using market-based interventions to develop the crab value chain in traditional fishing communities in Tamil Nadu, India. It discusses lessons learned and results which included the provision of new employment opportunities in the crab farming sector; increased incomes and food security: and empowering marginalized women.