City Mart

South Asia
IB topics
Last update

Citymart Supermarket started as a small supermarket in 1996 and has established itself among urban households in the regions Yngon and Mandalay.

Inclusive Business Model

City Mart has a large-scale CSR programme that provides grants to train small-scale entrepreneurs, many of them above the BoP threshold, and gives them an opportunity to sell their products in City Mart outlets. However, such activities only can have a systematic impact on poverty reduction if the training and market opportunities target the BoP and if it can be substantially scaled-up to involve large numbers. City Mart is still looking for a model on increasing its scale to that of an inclusive business model, which could then become a major source of revenue generation for the company.