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Making the Inclusive Business Case
With more knowledge and momentum, making the IB case is easier than ever

GRAPHIC SUMMARY

A visual summary of the key challenges entrepreneurs need to consider when it comes to making the inclusive business case. Learn more about these aspects by reading this fourth edition of the newly developed online magazine on inclusive business! The illustration was developed by Christopher Malapitan, a visual practitioner and trainer based in Brussels. Through the use of visual storytelling methods he empowers individuals and organizations to “see” what they mean.

editorial

UNLOCKING THE POTENTIAL OF INCLUSIVE BUSINESS REQUIRES COLLECTIVE ACTION: LEARNING FROM OUR SUCCESSES AND FAILURES TO MAKE THE CASE AND DRIVE SCALE

Through her experience developing an agricultural inclusive business in Nigeria, Nwuneli has seen how her company’s commitment to “doing well and doing good” creates a competitive advantage and drives impact. She offers four key insights for making the case for inclusion.

Ndidi O. Nwuneli

Table of contents

graphic summary

GRAPHIC SUMMARY

A visual summary of the key challenges entrepreneurs need to consider when it comes to making the inclusive business case. Learn more about these aspects by reading this fourth edition of the newly developed online magazine on inclusive business!

editorial

UNLOCKING THE POTENTIAL OF INCLUSIVE BUSINESS REQUIRES COLLECTIVE ACTION: LEARNING FROM OUR SUCCESSES AND FAILURES TO MAKE THE CASE AND DRIVE SCALE

Through her experience developing an agricultural inclusive business in Nigeria, Nwuneli has seen how her company’s commitment to “doing well and doing good” creates a competitive advantage and drives impact. She offers four key insights for making the case for inclusion.

Ndidi O. Nwuneli

featured story

As inclusive business trends towards mainstream, we must move the target

While inclusive business might not yet be at a tipping point, making the business case certainly has gotten easier—so, let’s use that momentum to strategize, collaborate, and scale for impact.

Dana Gulley

Planetary boundaries among reasons we need inclusive business, says former Unilever CEO

Polman is clear-sighted that the world needs inclusive growth, and it needs it now. Citing widespread damage to our environment and gross inequality, Polman describes the business success Unilever has seen over the past ten years using a purpose-driven, multi-stakeholder model.

Inclusive business creates opportunity at every level

Kahlmann shares insights on how the inclusive business case has evolved over time—from social responsibility and mitigating risk to the opportunity for growing profitability. She offers specific advice for social entrepreneurs, like the importance of focusing on small pilots to start.

Finding and articulating your purpose to make the case to your customers

Hyman’s marketing firm helps mission-driven companies drive growth by focusing their story-line on a single framework for their brand. Her advice for entrepreneurs who are pitching their businesses? Among other things, show your heart.

Embedding sustainability through purpose, transparency, and commitment

Meezan shares the story of Interface, a company whose purpose-led journey has driven them to be leaders in sustainability across their industry. She offers inspiration and wise words for intrapreneurs who want to effect change in their own organizations.

Policy changes have big impact on inclusive business in the Philippines

Through Asec. Fe’s work with the Board of Investments, the Philippines has prioritised inclusive business, making it a “pioneer in the region.” Governments can create the enabling environment for inclusive business, but as Asec. Fe explains, policy change takes patience and perseverance.

Companies are proving business growth alongside increased value for stakeholders

Turner discusses DSM´s purpose-led strategy, which places sustainability and inclusivity at its core. Without such an approach, in the next ten years, Turner argues that businesses will lose their license to operate.

Value generation and competitive advantage are key to making the case

Social entrepreneur Kamal Quadir launched bKash—a mobile money platform—just under a decade ago. Its impact on Bangladesh has been dramatic, with 31 million customers utilising the service today. Quadir offers advice to other social entrepreneurs looking to make an impact on society.

Scaling best practices to sustainably lift the livelihoods of the poor

Blumenthal often has to explain what makes the Social Ventures Foundation’s EndPoverty Fund different from other social impact funds. He details his foundation’s unique approach, like focusing on scale through social and micro-franchising and offers his perspective on the inclusive business space.

Beyond the Business Case - From the Why to the How

Kakar and Beard share important lessons learned on how to implement inclusive business ideas—from identifying a need to adjusting your business model and identifying key partners for success.