New Business in Development Study 2012: Australian Business Leaders Provide Insight into Delivering Business Outcomes with Social Benefit in Developing Countries

A study on the role of Australian business in development has been recently released looking at key priorities for Australian business leaders in the inclusive business space. The study, sponsored by AusAid and run by Accenture Development Partnerships and Business for Millennium Development, presents an interesting set of findings and recommendations for the Australian (and broader) audience to consider. One trend appearing across industries is the importance of brand and reputation in driving the appetite for and success of these initiatives. The pre-occupation with sufficient financial return delivered by a pro-poor business idea misses the bigger picture that more intangible concepts such as brand and reputation are very much 'core business' to corporates, particularly multi-nationals. The investment in and multi-billion dollar value attached to brand by the likes of Coca-Cola, Google, Microsoft (and Accenture!) attests to this!

http://www.accenture.com/us-en/Pages/insight-business-development-s...