Vitmark: High-Quality And Affordable Fruit Products From Local Producers
This case study focuses on Vitamark-Ukraine, a producer of quality natural juices, nectars, baby food and fruit concentrates. The company purchases fresh fruits and vegetables from small-scale farmers in the region and adapts its products to the needs of low-income consumers. The study provides information on the regional background, explains the business model and points out the results of Vitmark's activities.