ITOCHU Corporation and kurkku: Supporting Transition to Organic Cotton Production in India
This case study showcases the ITOCHU Corporation, and the sustainable lifestyle company kurkku, which joined Business Call to Action with a commitment to improve the incomes and health of Indian cotton farmers through the Pre-Organic Cotton (POC) Program. It outlines the commitment strategy, how the business model works, the business and development impacts to date, and the key success factors.