Franchising in Frontier Markets: What’s Working, What’s Not, and Why

2009
Page count
9
pages
Description

This study explores franchising in development and its ability to accelerate the growth of successful businesses. It reviews the successes, barriers and enablers for franchising; what the potential is for franchise business models to effectively and sustainably deliver “public” goods and services at scale; and whether micro-franchises offer an effective way to reach (and employ) the base of the pyramid in frontier markets.

Publish date
Authors
R. Miller
S. Beck
W. Deelder
Language of publication
English
Region/Country
Region
Global