In the last decade, some insurance associations (IAs) have expanded beyond their traditional core functions to develop insurance consumer education (ICE) programmes.  IAs, as the representatives of the industry are well-positioned and ideally suited to invest in ICE. By investing in ICE they not only promote consumer protection but they also contribute in improving the reputation of the industry. Excerpted from Microinsurance Paper no. 31, this brief summarises steps that the IAs should take during the preparation of an ICE.