Based on an analysis of the CGAP’s data from national surveys of smallholder households and smallholder diaries, this paper outlines the profile and needs of smallholder families and their various subgroups. Firstly, the paper looks at the relationship between financial activities and the different livelihood strategies employed by smallholder families. Further, it highlights the characteristics and behaviors that are common to large groups of smallholders, discusses how the overall market can be segmented most effectively, and presents a nuanced picture of the different types of smallholder households. Finally, the paper discusses opportunities available for various stakeholders serving smallholder families.