This report puts forward a comprehensive policy strategy for greater gender equality in the ASEAN region’s rural areas. Following an overview of the evidence about the size of the women labour market in rural areas, it provides a discussion of the policies to reduce the barriers that prevent an equal access by men and women to quality jobs and to starting new businesses. To help the sharing of good practices, the discussion benefits the lessons from a series of selected case studies in ASEAN countries about local programmes to overcome gender barriers. The final chapter provides a review of the gendered implications of the COVID-19 pandemic on agriculture and farming in ASEAN countries and the coping strategies taken by ASEAN governments.