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This workbook has been conceived as a practical tool for innovators working in the agricultural sector to reach and effectively serve the untapped market of women smallholder farmers in emerging economies. The workbook reviews existing resources and tools for designing and marketing products, services, and technologies, provides a way to assess barriers and opportunities for reaching the missing market of women farmers, and recommends specific tools and processes for the entire business cycle, from product design to market entry, retention, and growth.

This paper is part of a series of papers on inclusive agribusiness written for the “Towards a Global Research and Learning Agenda for Inclusive Agribusiness” workshop in March 2017. This particular issue examines why the gender dimension is essential within the context of promoting inclusive agribusiness models. It presents aspirational issues for a common agenda, potential research and learning questions and potential priority areas to address gender equality in inclusive agribusiness initiatives.

Companies that become aware of the role women play as direct employees and as workforce in their supply chain, are better positioned to improve business practices. 

This report is based on research for the ‘Enhancing Opportunities for Women’s Enterprises’ (EOWE) programme. This learning paper provides key insights and recommendation for the economic empowerment of women in Vietnam.