Publication database

This roadmap is a step-by-step guide for off-grid clean energy companies to identify and adopt strategies to serve female customers more effectively. The roadmap was developed by the Power Africa Off-grid Project following a pilot with GDC member Simusolar to develop a market-focused gender strategy. By following this roadmap, your company can gain a deeper understanding of female farmers’ demands and challenges—distinct from those of men—in gaining access to productive use of energy (PUE) technology. Power Africa is grateful to Simusolar for its collaboration and willingness to share the lessons and tools in this roadmap.

The objective of a proposed Transformational AVC Guidelines is to enable small-scale producers to overcome barriers to development through more inclusive AVCs in the food, agriculture, and forestry sectors toward contributing to the attainment of the SDGs. The Transformational AVC Guidelines are voluntary in nature and designed to enhance and complement relevant ASEAN policies, approaches, and other guidelines. 

This workbook has been conceived as a practical tool for innovators working in the agricultural sector to reach and effectively serve the untapped market of women smallholder farmers in emerging economies. The workbook reviews existing resources and tools for designing and marketing products, services, and technologies, provides a way to assess barriers and opportunities for reaching the missing market of women farmers, and recommends specific tools and processes for the entire business cycle, from product design to market entry, retention, and growth.