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This roadmap is a step-by-step guide for off-grid clean energy companies to identify and adopt strategies to serve female customers more effectively. The roadmap was developed by the Power Africa Off-grid Project following a pilot with GDC member Simusolar to develop a market-focused gender strategy. By following this roadmap, your company can gain a deeper understanding of female farmers’ demands and challenges—distinct from those of men—in gaining access to productive use of energy (PUE) technology. Power Africa is grateful to Simusolar for its collaboration and willingness to share the lessons and tools in this roadmap.

This how-to-guide from the Global Distributors Collective is useful for last mile distributors looking to expand their product offering for customers. Exploring what this means for different distribution models, as well as key factors to consider including market, impact, organisational and logistical fit, the guide also features four case studies from the GDC membership. It was produced via a project delivered in partnership with Solar Sister and financed by EEP Africa.

This document has been designed to provide you with sustainable approaches to increase the consumption frequency of nutritional and other beneficial FMCG (fast-moving consumer goods) products for lower income consumers. This toolkit has been created by experts in consumer insights and behavioural science, as well as marketing, distribution and communications strategy. It is a series of standardised modules and tactics to fuel your strategic marketing and innovation processes, helping you reach sustainable impact at scale (SIS).