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Publication database

This database contains a diverse range of more than 2,000 publications about inclusive business and relating topics, such as impact investing, microfinance and market systems approaches. You will find not only reports but also market intelligence, case studies, tools and videos that touch upon of several sectors and regions.

The diverse range of publications in this database all relate to inclusive business - meaning business models that engage base of the pyramid (BoP) consumers, suppliers, entrepreneurs and/or employees in low income and/or emerging markets.

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Database: Publications

Displaying 1 - 1 of 1
The untapped market for agricultural innovations in emerging economies
110

This workbook has been conceived as a practical tool for innovators working in the agricultural sector to reach and effectively serve the untapped market of women smallholder farmers in emerging economies. The workbook reviews existing resources and tools for designing and marketing products, services, and technologies, provides a way to assess barriers and opportunities for reaching the missing market of women farmers, and recommends specific tools and processes for the entire business cycle, from product design to market entry, retention, and growth.

PublisherSecuring Water for Food (SWFF)
Publish Date
Author
LanguageEnglish
Region/CountryGlobal
Bangladesh, Ghana, India, Jordan, Kenya, Mozambique, Nepal, Nigeria, South Africa, Uganda, Vietnam
IB Topics: BoP as supplier, Employment, Gender, Innovation, Results Measurement and Impact
SectorAgriculture or Food
No
agricultural innovations