Publication database

Consumer intelligence refers to the insights and recommendations generated by research teams about target demographics of consumers. In the Growth for Growth network, ThinkPlace used a range of research methods to develop consumer intelligence. Regardless of method, this research focused on spending time with people in their context, learning about how consumers experience the world, not how we see their world externally. 

This toolkit introduced design-led prototyping for companies serving low-income customers. Design-led prototyping is an iterative process, meaning that critique and refinement comes through a series of validation exercises wherein consumers provide feedback to the prototype. Testing does not entail asking users what they think about the prototype as much as it anchors a broader conversation with consumers about how the central idea of the prototype might add value in their lives. 

This workbook has been conceived as a practical tool for innovators working in the agricultural sector to reach and effectively serve the untapped market of women smallholder farmers in emerging economies. The workbook reviews existing resources and tools for designing and marketing products, services, and technologies, provides a way to assess barriers and opportunities for reaching the missing market of women farmers, and recommends specific tools and processes for the entire business cycle, from product design to market entry, retention, and growth.

BIF engages with businesses either by first identifying a market in which to operate, and then finding appropriate companies with whom to work; or by identifying multinationals that are looking to innovate, and then introducing a programme to develop the market in which they are working. This report explores examples from both of these strands and distils learning from three countries.