Publication database

This roadmap is a step-by-step guide for off-grid clean energy companies to identify and adopt strategies to serve female customers more effectively. The roadmap was developed by the Power Africa Off-grid Project following a pilot with GDC member Simusolar to develop a market-focused gender strategy. By following this roadmap, your company can gain a deeper understanding of female farmers’ demands and challenges—distinct from those of men—in gaining access to productive use of energy (PUE) technology. Power Africa is grateful to Simusolar for its collaboration and willingness to share the lessons and tools in this roadmap.

This how-to-guide from the Global Distributors Collective is useful for last mile distributors looking to expand their product offering for customers. Exploring what this means for different distribution models, as well as key factors to consider including market, impact, organisational and logistical fit, the guide also features four case studies from the GDC membership. It was produced via a project delivered in partnership with Solar Sister and financed by EEP Africa.

This report – supported by the Bill & Melinda Gates Foundation – relies on case studies drawn from the health sector to provide a better understanding of female sales forces. When are women direct sales forces be best-placed to reach low-income (women) consumers and why? How much income can women sales agents truly hope to make from these models?  What practical requirements and best practices can help make these models successful?

Between November 2018 and November 2019, Gates Foundation and Mars Edge discussed collaboration opportunities to accelerate the urban go-to-market strategy of Mars Edge’s nutritious savory snack GoMo™, specifically designed to help address nutritional deficiencies of 6-18 year olds in India, with a focus on reaching low-income consumers. The Growth for Growth (G4G) network of service providers set up by the Foundation’s PSP program co-designed this strategy to reach lower-income urban areas. In December 2019, the PSP approved a grant to assess and adapt the model during a market test. As part of the grant, the collaboration between G4G and Mars then continued until December 2020. This case study aims to share the lessons learned throughout this journey, in terms of public-private collaboration and innovation process.

This document has been designed to provide you with sustainable approaches to increase the consumption frequency of nutritional and other beneficial FMCG (fast-moving consumer goods) products for lower income consumers. This toolkit has been created by experts in consumer insights and behavioural science, as well as marketing, distribution and communications strategy. It is a series of standardised modules and tactics to fuel your strategic marketing and innovation processes, helping you reach sustainable impact at scale (SIS).

Companies selling fast-moving consumer goods (FMCG) have traditionally focused their marketing and distribution efforts on increasing penetration of their products. However, few have focused on increasing how frequently consumers purchase their products. While focusing on penetration can be a sound business strategy for traditional FMCGs companies, it cannot suffice for brands selling products meant to have a health impact achieved through repeat use. How can last-mile distributors encourage frequent consumption among consumers?

This white paper seeks to articulate the impacts of connectivity and propose a framework of financial, social and economic key performance indicators for the last-mile connectivity (LMC) sector, in order to ultimately drive investments in the sector. The purpose of the framework is to illuminate impact pathways that link investments in LMC enterprises to positive development outcomes.

Bringing essential services to the poor, whether in remote rural areas, provincial towns, or in the slums of megacities, is a great challenge for governments in developing countries. Endeva has supported the World Bank’s Innovation Unit to systematically assess innovative business models that provide products and services to the poor, thus better understanding how to raise awareness of problems and solutions, designing products that address their needs, and making these products available and affordable.