bKash Bangladesh: A Fast Start for Mobile Financial Services
This brief looks at the growth of bKash, a private limited company created specifically to provide mobile financial services in Bangladesh. bkash is art of the BRAC group, a nongovernment organization (NGO) that provides social services and includes 18 related social enterprises. The brief provides background information on bKash, explains how the business model works and explores three success factors which led to the company's early growth.