Waterlife India: Developing a model for water management
Waterlife is focused on providing high quality safe water to underserved and challenging areas in an affordable and sustainable manner. Waterlife believes that the key to making a significant impact on the lack of safe water globally, is to weave elements of long term sustainability by providing operation and maintenance over a number of years. Waterlife, thus employs a unique and creative combination of the best available green technology and creative business models enabling it to deliver highly affordable clean water to even the most remote, low income, rural and urban communities.
The business approach to the challenge of bringing safe, clean, potable water to the underserved in India includes partnerships with the government , NGO, Panchayats, SHG, Commercial institutions as well as International agencies, local, state and central government agencies to make it an inclusive approach to solving the water issue on an unprecedented scale. Through Waterlife Centers (WLCs), underserved communities gain ready access to high quality portable water meeting or exceeding World Health Organization standards and Indian standards ISI0500 standards for drinking water. Waterlife is first of its kind water retail outlet in country. The model is designed in such a way that it has low set-up cost and high returns. Waterlife retail outlet provides 20 litres, 10 litres and 1 litre high quality drinking water jars & bottles in the neighbourhood at very affordable prices.
By providing end to end solutions, Waterlife infuses a novel technological platform offering :
- Opportunities to communities in education, empowerment and ownership
- Innovative business models with long term sustainability
- Very affordable for people at the bottom of the pyramid.
- Encourage entrepreneurial development and provide local employment